EVENT ACTIVATIONS

Strategic Brand Partnerships and Event Activations are critical in establishing brand awareness locally and nationwide. They provide an opportunity to gain exposure; connecting and engaging with a new audience of consumers in your community and beyond.

What messages are you sending out? Who are you partnering with? Attendees desire a ‘feel good’ incentive for their participation and time. Decide what you're brand represents and how you will give back to the community.

Successful partnerships are orchestrated through outreach, strategy, content creation, event planning, logistics, staffing, audience engagement, execution, data collection and recaps.

 
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The Austin Film Society & Richard’s Rainwater

Richard’s Rainwater was the Official Water and Sponsor of the Austin Film Society during South By Southwest® in 2019. AFS creates life-changing opportunities for filmmakers, catalyzes Austin and Texas as a creative hub, and brings the community together around great film. AFS supports filmmakers towards career leaps, encouraging exceptional artistic projects with grants and support services. Through such industry events like Texas Film Awards, AFS shines the national spotlight on Texas filmmakers while connecting Austin and Texas to the wider film community. AFS is a registered 501(c)(3) non-profit organization. Pictures left, a press conference on the opening day of SXSW at the Line Hotel. From left to right, Director Richard Linklater (Founder of AFS), Screenwriter and Director John Lee Hancock, Actress Brooklyn Decker, Actor Ron Livingston, Filmmaker Robert Rodriguez and Screenwriter Steven Gaydos.

 
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Well Aware, The Nobelity Project, Pool Burger &

Richard’s Rainwater

SXSX on-site activation at local dive Pool Burger. The event was organized to raise money for local 501(c)3 nonprofits WellAware & Nobelity Project, both committed to providing clean drinking water, sustainable solutions, education and quality of life for villages in Africa. Attendees were encouraged to buy free tickets in advance in turn for 1 free drink ticket. The space was decorated with an upbeat play on rainwater featuring raindrops streamers, balloon clouds, featured ‘rain themed’ cocktails, a photo booth, DJ and plenty of swag. A large percentage of food and beverage sales went directly to the nonprofits. The event raised hundreds of dollars and community awareness for both nonprofits and their missions … and a successful turnout.

 
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NadaMoo &

Heyday Coffee

On-site activation at NadaMoo’s flagship ice cream shop. The event featured 2-4 specially curated dairy free coffee floats on the menu.

The first 10 people to tag a friend on the instagram post & follow both handles for the event received a free coffee float upon arrival! The tagline was, ‘Buy a float, get a raffle ticket’!

A HEYDAY Coffee tent was set up on site with raffle prizes, swag, giveaways and barrel coolers of HEYDAY cans to give away.

This event appealed to a dairy free, vegan, health conscious and family oriented customer who wants a healthy treat!

 
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Outdoor Voices,

Heyday Coffee & The Food & Wine Classic in Aspen

A week long, on-site activation featuring multiple brand partnerships in the Aspen community during the official Aspen Food & Wine Classic. Partnerships included a 5k charity run, an in-store display at Outdoor Voices and an official booth and sampling at Aspen Food & Wine.

The cold brew coffee acted as a healthy pallet cleanser and refreshment in between wine tastings. Great exposure to an audience in both Aspen Colorado, surrounding communities and internationally.

 
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Aviator Nation, The Trevor Project & Richard’s Rainwater

Richard’s Rainwater teamed up with Aviator Nation to raise money for The Trevor Project during Austin PRIDE Week. The Trevor Project, based in West Hollywood CA, is an American non-profit organization focused on suicide prevention efforts among the LGBTQ community. The event featured musical guest Pierson Saxon and specialty cocktails donated by Titos Vodka. All bartender tips and a percentage of retail sales were donated to the Trevor Project.

 
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Susan G. Komen Race for the Cure &

Daily Greens

Drink Daily Greens® was an official sponsor of the 2017 Susan G. Komen ‘Race for the Cure’. The founder of Daily Greens, Shauna Martin, was a survivor of breast cancer and founded her brand on her belief that juicing saved her life. leading up to the race, Daily Greens created wristbands for a text-to donate campaign. Also, a percentage of sales during the month of October went towards the Race For the Cure.

 
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The Jane Club &

Richard’s Rainwater

Richard’ Rainwater was the official water of the Jane’s Club’s on-site activation during SXSW 2019. The Jane Club is a curated community platform that offers live gatherings and social connection that is educational, inspirational and transformative for women. The activation featured a pop-up shopping experience, spa and beauty treatment, outdoor dining, fortune tellers and celebrity speakers Brooklyn Decker and Camila McConaughey. An event celebrating like-minded women.

 
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Arlyn Studios &

Richard’s Rainwater

Richard’s Rainwater was the official water of the Arlyn Studios ‘Gris Gris Party’ during SXSX 2019. Since 1984, Arlyn Studios has been a fixture and recording hub for Austin’s vibrant music community attracting the industry’s most legendary artists including: Willie Nelson, Ray Charles, Sublime, Neil Young and Les Paul, to name a few. For this special event, I curated a custom ‘Relaxation Rain Room’. This entailed creating rain clouds from scratch, hung from the ceiling and strung with LED lights. The room was completed with rain sound audio, bean bag chairs and swag to grab. A cool, dark place to take a beat from the heat, the crowds and the music. Patrons hydrated with a chilled rainwater.

EXPERIENCE RAIN ROOM
 
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Austin Pride Festival, Parade &

Richard’s Rainwater

Richard’s Rainwater was the official water of Austin PRIDE Week. There were numerous on-site activations around town including a fairground party, a drag show and the parade finale. The delivery van was decorated with a balloon installment of clouds and a rainbow while water was handed out to thirsty bystanders during the parade route.

 
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Revival Fest @ Camp Lucy &

Richard’s Rainwater

Revival Fest was a 3-day event held 30 minutes outside of Austin City Limits. A festival featuring musicians from all over the US in an intimate outdoor setting located in the Texas Hill Country. Richard’s Rainwater was the official water sponsor delivering over 500 cases for musicians, roadies and attendies. Speciality cocktails were concocted in VIP areas.

 
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Line Hotel,

Austin Film Festival &

Richard’s Rainwater

Partnered with the Line Hotel and Austin Film Festival to be the official water sponsor of the hotels ‘Summer Film Series’ at the pool. Each week a new film was premiered in the pool area. A table was set up for grab and go water and swag including hats, sunglasses and bottle openers.

 
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Austin Pedicabs &

Richard’s Rainwater

Created ‘disruptive swag’ for the Austin Pedicab drivers during SXSW. Produced a highlighter yellow tank top that read: #WhatsInYourWater. With Pedicab drivers cycling all over the city, these tanks got a lot of visibility and promoted the campaign of asking consumers to question what’s in their water.

 
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Austin Pet Parade &

Richard’s Rainwater

Austin’s Annual Pet Parade! A Family Favorite! Richard’s created a pop-up tent during the activation to hydrate dogs & dog owners! The set up included kiddie pools for the dogs, iced water in cooler and bandanas!

 
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Dallas F.I.G. Finale & Richard’s Rainwater

The official Water of F.I.G. Finale Market in Dallas. Water was display at the entrance paired with cocktails and appetizers. Styled: by Jackson the Brand.

 
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Outdoor Voices Brunch of Joggers & Richard’s Rainwater

Official Water of the SXSX Outdoor Voices ‘Brunch of Joggers’ activation. A morning run to kick off the SXSW festivities followed by music from Midland. Richard’s Rainwater was distributed in coolers on-site in addition to swag including Mardi Gras beads, koozies and pins.

 
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Sol Society & Richard’s Rainwater

An on-site activation at Austin’s Hotel Saint Cecilia. Partnered with travel group Sol Society. Known for their wanderlust adventures.

 
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SOHO House & Richard’s Rainwater

Official Water of SoHo House during SXSW 2019

 
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Pearl Back Yard FashionBash

A backyard party promoting local designer brands and musicians. Hosted at the Pearl Southern Couture showroom, featuring Jordan Loves James Jewlrey, Lymbo Graphic Tees, Azul Ox Photography, Wood n Wire and so much more!