INFLUENCER PARTNERSHIPS

From Olympic Athletes to Celebrity Pets, aligning key influencers with your brand creates successful campaigns.

Influencers should align with your values. They believe in your product, your company’s mission and purpose.

With a genuine endorsement, influencer and brand partnerships promote and expose your company to thousands of target customers. In turn, building brand awareness, driving traffic and creating revenue.

 
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Austin x Nashville Giveaway!

Created and curated a giveaway featuring four locally loved brands in sister cities, Austin and Nashville. Austin brands were Zilker Belts and Trovador Hats. Nashville brands were Disco Cowgirl and Brooke Worthington Jewelry. Each brand contributed an item from their line to complete the giveaway ‘look’. To enter the contest, participants must follow all four brands, like the post and tag as many friends as they like! The goal and strategy of this campaign was to increase brand awareness for each company in each other's territories. Each handle saw an increase in 1,000-3,000 followers in a 3 day period. These brands share a small, influential group of similar followers on instagram, therefore creating trust amongst peers and in turn building a new family of followers for each brand in their sister city.

 
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VETCBD Hemp & Spotted Humphrey

Partnered with celebrity pooch @spottedhumphrey to promote the ‘Splash Page Giveaway’ leading up to the launch of VETCBD Hemp. Followers were encouraged to enter their email to get an automatic 15% off their first order and be entered to win an all-inclusive vacation with their pet! With over 116k followers, Spotted Humphrey is a trusted influencer in the ‘petfluencer’ space who not only endorsed the product but provided a testimonial of their positive experience using it.

 
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Zilker Belts & Shep Gear

Curated the ultimate Father’s Day Giveaway featuring Shep Rose of BRAVO’s ‘Southern Charm’ series & local Austin brand Zilker Belts!

The goal was to gain multi-generational exposure for both brands in their correlating cities, Austin Texas and Charleston,\ South Carolina. The strategy -“Tell Your Best Dad Joke & Tag Your Dad”!

5 winners were chosen and received gear from both brands to gift their dad on Fathers Day.

@relationshep 806k Followers

@zilkerbelts 12.4k Followers

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Jena Mays,

Onnit Gym & Heyday Coffee

Partnered with the talented fitness instructor Jena Mays of ONNIT Gym to give away a month membership to ONNIT Gym and months supply of HEYDAY coffee. The campaign targeted an audience of ‘fitness lifestyle’ consumers that desired a grab-and-go, dairy-free healthy alternative to other cold brew coffees. Exposure for HEYDAY Coffee to both Jena Mays & ONNIT Gym Austin’s loyal followers.

@jenamays 120k Followers

@onnitgymatx 38.8k Followers

 
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Norris Frederick &

Daily Greens

21 Day Challenge

In the weeks leading up to Thanksgiving, five key influencers agreed to drink one Daily Greens juice a day. They kept a journal and agreed to post and share how they felt and looked, encouraging their followers to participate in the challenge and share their experience!

Norris Frederick-Professional Athlete/Long Jumper 11x NCAA All American 5x Conference Champion 3x Indoor U.S Bronze Medal Member of Team USA.

@NorrisFrederick 224k Followers

 
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Mrs. Williamson

&

Richard’s Rainwater

Enter to Win! 3 Free Months Home Delivery of Richard’s Rainwater!

Partnered with local Austin influencer, Aubrey Williamson.

This instagram campaign was created to bring awareness to the Richard’s Rainwater home delivery subscription program. Encouraging followers to sign up for the giveaway, the campaign strategy was to collect new emails, get in front of a new demographic of stay-at-home moms and educate consumers about the environmentally sustainable brand - rainwater bottled in recyclable glass bottles.

@Mrs.AubreyWilliamson 17.2k Followers

 
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Lonestar State of Southern & Pearl Southern Couture

The most coveted Influencer is the authentic ‘Girl Next Door’ who truly loves your brand! Kate of Lonestar State of Southern has featured my clothing line, Pearl Southern Couture, in several posts of the years. Kate started her blog as a Sophomore at University of Texas and has gone on to partner with industry powerhouses rewardStyle and likeToKnow.It. See her posts featuring Pearl Southern Couture below:

Fiesta!

Valentines Day Drapery

Noteworthy Navajo

@lonestarsouthern 193k Followers

 
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Heyday Coffee 

#dogsofheyday

Instagram campaign encouraging followers to post a picture of their dog living its best life! The contest went as follows: Use hashtag #dogsofheyday, tag and follow for a chance to win a photoshoot of your dog with the famous @zilkerbark, a gift certificate to local Tomlinson’s pet store & a HEYDAY bandana for your pup! This is an excellent example of campaign that includes local brands, encourages followers to create and share content, builds a sense of community and benefits our furry friends!

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Smartish

&

Richard’s Rainwater

Instagram campaign encouraging followers to post a picture of their dog to win a custom phone case with their dogs picture on it. Contest rules required contestants to follow & tag @staysmartish & @richardsrainwater. This brand partnership giveaway encouraged community engagement, brand awareness and a lot of cute content!